A speculative, exclusive sunglasses brand releasing a limited collection of seven styles each year. Each design is crafted to suit one of the seven face shapes, aligning with a theory we’ve expanded to reflect seven unique personalities, or 'spirits.'
Our brand ethos blends surprise with determinism, guided by the belief that customers don’t need to see or try on the product—they receive the pair crafted specifically for their face shape. This appeals to our target audience, the "Spiritual Technologist": individuals who are sophisticated and selective and also drawn to pseudo-sciences like astrology.
collaborated with Hila kadmon & matan shomer.
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Visual language, Content Creation for Social, Collaborative Design
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interaction
research
storytelling




overview
street
minisite
references (EEG recording & mountains topographic profiles)
brand shape

Shapes and illustrations presenting the 7 face shapes and personalities ('spirits').




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POSTERS
posters



posters
merch
posters



interactive
An interactive camera app that detects and analyzes your face shape in real-time, built with p5.js
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interaction
research
storytelling